Jey Perie is a French-born creative director and entrepreneur whose career has been defined by a relentless pursuit of cultural authenticity. Born in Montpellier and educated in History and Political Science, Jey’s journey has taken him from the vibrant streets of Barcelona to the disciplined elegance of Tokyo, eventually landing in the heart of New York City.

After six formative years in Japan—where he collaborated with iconic labels including Issey Miyake, Bedwin & The Heartbreakers, and Adidas—Jey relocated to Brooklyn in 2012 to join Kinfolk. As Creative Director, he was instrumental in shaping the "Kinfolk era" of the 2010s, curating global retail experiences and design projects for the likes of GQ, GAP, and Lane Crawford.

Today, Jey has translated his decades of global design and cultural fluency into the world of hospitality. As the founder of La Noxe, he operates two of Manhattan’s most talked-about cocktail destinations: the intimate speakeasy in Chelsea and La Noxe Trinity in the Financial District. His work remains a testament to his lifelong obsession with American popular culture and the art of the "Third Place."